“A company should decide what strategy should be pursued to ensure it wins in the marketplace” – Anthony W. Ulwick

Your business strategy combines all aspects of your business journey and gives visibility to each department allowing your start-up to focus on the resources available, and figuring out a way to use them to the best of your ability to generate income and increase your competitive advantage.


Based on your value proposition and competitive service offering, it is important to note that you can have a different strategy framework for each of your identified business units. Our goal is to guide your Start-up in the right direction and to ensure that you make the right choices for your specific business unit or geography. We will develop a strategy to establish a unique and valuable position involving a distinctive set of activities.

Who Benefits?

Start-ups that want to:


Have independent advice on strategy


A distinctive competitive advantage


Ensure business success

Why us?

A track record of success interventions

We give you honest advice that might not be popular, but will help you succeed

Hennie Krige

Chartered Accountant since 2020 and Associate director of Pretoria East Branch since March 2022. With experience in the field of auditing, assurance, tax, advisory and forensic accounting, he’s been involved with a wide variety of locally owned audit clients operating in a range of economic sectors including co-operative banking, retail, manufacturing, and non- profit organisations.