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MARKETING

Get customers through the door and establish a top-of-mind presence.

Marketing your Start-up should be about connecting the right customers with the right offering.  Marketing helps to start thinking from the outside-in about what is being offered, convey its value in customer-centric ways, and persist through barriers that can only be addressed through deep customer knowledge and insight.

 

Marketing is:

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Process

02

Collecting data

03

Discovering and observing trends

04

An investment

05

No matter how big your budget is, you need a return

06

A means of employees to advertise your brand effectively if employees know your strategy and mission

07

A means to tell customers to buy your services/ products or solutions.

01

Process

02

Collecting data

03

Discovering and observing trends

04

An investment

05

No matter how big your budget is, you need a return

06

A means of employees to advertise your brand effectively if employees know your strategy and mission

07

A means to tell customers to buy your services/ products or solutions.

Marketing your Start-up takes effort “hard work pays off in the future; laziness pays off now”. We’ve developed a structured journey consisting of a series of workshops and how-to guides that will ensure the best possible chance of success. The concept of marketing your Start-up might be intimidating; however thinking outside-the-box takes practice. Our toolkit will take you on a journey of exploration, ideation, creation and implementation, ensuring a process that’s fun, engaging and venturing into unfamiliar territories that could open huge possibilities.

Who Benefits?

Start-ups that want to:

01

Fulfil an unmet need in the market

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Establish a competitive advantage

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Develop a strategy tailored to specific needs

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Get customers through the door

Why us?

Ground-breaking and creative learning solutions

Our structured path will put your start-up at the front of every customer’s mind

Our financial background will focus on the return of your marketing investments

Hennie Krige

Chartered Accountant since 2020 and Associate director of Pretoria East Branch since March 2022. With experience in the field of auditing, assurance, tax, advisory and forensic accounting, he’s been involved with a wide variety of locally owned audit clients operating in a range of economic sectors including co-operative banking, retail, manufacturing, and non- profit organisations.