Innovation Masterclass: How to start innovation effectively


Event date

Date: 17-18 April
Registration Time: 08:15
Start time: 09:00
End time: 18:00
Dress code: Casual

Download Brochure Here

Download Brochure
Download the brochure (pdf)


Location and venue

11 Mackay Ave,


Early bird & group bookings

Purchase your ticket between 05 February & 20 February to receive a 10% discount.  If you bring a friend or colleague both will receive a 5% discount.



Please book your accommodation through TripAdvisor / Trivago if required.
If you need assistance please send an email to and we will assist you with recommendations.


Travel & Parking

Parking is extremely limited so we would advise making use of other alternatives as mentioned below:



The nearest Gautrain station is the Sandton Gautrain station, approximately 6km from venue.

For detailed schedules visit the Gautrain website at

For more information or a fare estimate visit the Uber website and download the free app from the Apple App store or from Google Play.



Day 1: 17 April 2018   Day 2: 18 April 2018
Time Activation   Time Activation
08:15 Registration open   08:15 Registration open
08:15 Coffee and Smoothie bar available   08:15 Coffee and Smoothie bar available
08:45 Registration closes   08:45 Registration closes
08:50 Attendees to take their seat   08:50 Attendees to take their seat
09:00 Introductions   09:00 Introductions
09:15 Struggles at the Front End of Innovation   09:15 Essential rules for effective brainstorming
09:45 10 Insights to be a more effective Innovator   09:30 Workshop “How to do effective brainstorming - I”
10:30 10 Types of Innovation   11:00 Break (Snack table with fruit available)
10:40 5 minute break (Snack table with fruit available)   11:15 Workshop “How to do effective brainstorming - II
10:45 Workshop "How to draft an innovation assignment"   12:00 Lunch Break
12:00 The FORTH Innovation methodology   13:00 Essential rules to make an effective business case
12:30 Lunch Break   13:45 Workshop “How to make an effective business case – I”
13:30 Workshop "How to identify customer needs – I"   15:15 Break (Snack table with dessert and refreshments)
>15:15 Break (Snack table with dessert and refreshments)   15:30 Workshop “ How to make an effective business case – II”
15:30 Workshop "How to identify customer needs – II"   17:30 FORTH Methodology and Take-away day 2
16:45 FORTH cases in practice in 50 pictures   18:00 Attendee departure and Goody Bag hand-out
17:30 Take-away day 1      
18:00 Closure      


Gijs van Wulfen

He is the founder of the award-winning FORTH innovation method - a proven step-by-step process to unleash innovation across all dimensions of your business. He is a globally recognized authority and influencer on innovation and adviser to Fortune 500 companies such as 3M, AIRBUS and Bilfinger. Gijs is the author of the innovation bestseller “The Innovation Expedition” and "The Innovation Maze"(elected Management Book of the Year 2017 in the Netherlands).

Coenie Middel

Coenie Middel does not fit the standard mould of a conservative Chartered Accountant, being awarded as 1 of the 57 most inspiring accountants in the world. He has been providing strategy and innovation services to businesses over 20 years, in sectors - mining, health care, agriculture, construction, IT, government, motor, advertising, media and professional services. This CA(SA) extraordinaire is also an expert on digital transformation, AI, VR, AR, and IoT.